Boss Mode Metrics

You put your heart and soul into that launch...

YOU *DO* KNOW WHAT YOU'RE GETTING IN RETURN FOR THAT INVESTMENT, RIGHT?

YOU PUT SO MUCH OF YOURSELF -
YOUR TIME, YOUR MONEY, YOUR ENERGY, AND YES, YOUR HEART! -

INTO YOUR PROMOTIONS.

YOU'RE TOTALLY RIGHT TO WANT CLARITY AROUND WHAT'S WORKING FOR YOU

(SO YOU CAN DO MORE OF THAT),

WHAT ISN'T WORKING FOR YOU
(SO YOU CAN OMIT THAT FROM YOUR NEXT CAMPAIGN),
AND WHAT YOU CAN TWEAK TO IMPROVE THE RESULTS YOU'RE SEEING.

BUY IT NOW

$699

“Lanie made how funnels work so super clear! I've heard them talked about as an attract and a nurture technique, but now I see my own funnel in action."

Michelle

“I had approximately ZERO idea where to start with metrics and analytics. This course helped me gain SO much confidence navigating them.

GOLD!”

Alexis

THAT'S WHAT BOSS MODE METRICS IS ABOUT

BOSS MODE METRICS is the course with a "Choose Your Own Adventure" approach to knowing and understanding your numbers.

This is designed for creative bosses who sell digital products and services,
and want to better track and improve the way their digital marketing efforts and campaigns are performing...
but don't want to have to get certified in Google Analytics to do it.

And you don't have to because you're the boss, apple sauce!

Your job is to come up with the strategies and campaigns that will generate your next best month, launch or collaboration... and it's this course's job to deliver you with the insight to do that.

BUY IT NOW

$699

“I'm able to create sales pathways that ACTUALLY MAKE SENSE and show how I'm making my money… and how to improve to make more - hollllaaaa.”

Ashley

“I finally have conversion rates for my sales funnel!

And I have the skills and knowledge to see the KPI's (key performance indicators) that matter to me.”

Paula

HERE IS WHAT BOSS MODE METRICS DELIVERS

BOSS MODE BASICS
- Tap into some IMMEDIATE GRATIFICATION about your online performance
- Attracting Audiences and Brand Awareness
- Building Relationships, Engagement and Subscribers
- Converting your Audience to Sales
- Leveling up and getting data-driven
- WTF! The Numbers Don't Add Up
CAMPAIGN DASHBOARDS: CHOOSE YOUR BUSINESS MODEL
- Performance Overview
- Attraction and Awareness Trends
- Lead Generation Efforts
- Sales Page Performance
- Email Marketing
- Evergreen Funnel
- Digital Product/Service Launch
- Application to Services/Membership
- Summit Hosting
- Joint Venture/Collaborations
- Tony/Self-Liquidating Offer Ads
- Paid Advertising

OTHER DIGITAL MARKETING STRATEGIES and DASHBOARDS
- Social Media (with Facebook, Pinterest, Instagram and YouTube)
- Search/Organic (with Google Search Console)
HIRING AND INVESTING METRICS
- Client Lifetime Value (CLTV)
- Key Performance Indicators (KPIs)
- Objectives and Key Results (OKRs)
- BONUS: ROI Calculators
TRACKING CAMPAIGNS LIKE THEY OWE YOU
- Installing Pixels
- Enabling eCommerce
- Setting Goals
- Tracking Social Media
- Tracking Emails
- Tracking Ads
- Tracking Offline Efforts

BUT YOU HAVE TO SIGN UP FOR BOSS MODE METRICS TO ACCESS THEM

BUY IT NOW!

$699

WHO AM I TO TEACH YOU ANY OF THIS?
I’M LANIE LAMARRE - HAIIIEEE!!!

My favorite topics include growth systems, your conversion rates, Airtable, and of course, I love a good happy hour.

As a Myers-Briggs INTJ and Enneagram 5, I’m a huge nerd and I’m mega-proud of it.

And I love to nerd out extra-hard over this stuff with creative bosses like you!

"I love how Lanie’s big brain works and how this woman breaks things down.

I now have my assistant going through this course to implement everything for me because - of course - Lanie’s thought of helping outsource that!”

Brit

BUT – HEY! – JUST BECAUSE YOU AREN'T READY TO HIRE AN ANALYST DOESN'T MEAN YOU CAN'T HAVE INSIGHTS AS TO ALL THE WAYS YOU'RE PUTTING YOURSELF OUT THERE TO MAKE SALES AND GENERATE LEADS.

You’ve tuned into to the webinars promising "the one strategy you need" to scale your business

You’ve listened to the podcasts featuring the next game-changing tool, platform or approach

You’ve even downloaded the income reports and the PDFs and the cheat sheets to see if replicating someone else's way of operating would work for you

BUT TO LEVERAGE A MARKETING STRATEGY – WHETHER IT CAME FROM YOUR BOSS BRAIN OR IT'S SOMEONE ELSE'S THING YOU'RE TRYING OUT – YOU NEED TO SEE AND UNDERSTAND HOW IT WORKS WITH YOU AND YOUR AUDIENCE.

No two businesses, bosses or audiences are the same and there’s no such thing as cookie-cutter marketing for creatives. That’s why you need to be clear on where the impact is FOR YOU.

BOSSES WHO SCALE AREN’T LUCKY.

THEY’RE STRATEGIC!

BUT YOU DON'T HAVE TO BECOME AN ANALYST TO GET DATA-DRIVEN.

AND WITH BOSS MODE METRICS, YOU DON'T HAVE TO.

BUY IT NOW

$699

“I finally understand the connection between content --> lead --> sale and it's so helpful to see it all in one place.”

Lee

“I love being able to create a funnel dashboard for my client.

Thanks for the clarity!”

Julia

FREQUENTLY ASKED QUESTIONS

DATA STUDIO ALREADY HAS TEMPLATES. WHAT DO I NEED YOURS FOR?

Good question! Yes, Data Studio comes with templates and yes, a by-product of {BOSS MODE METRICS} is that you’ll learn how to use Data Studio.

But this is about way more than learning a platform; it’s about being able to understand, predict and use your data in a way that makes your growth and goals easier to come by – because you know your numbers!

WILL I HAVE TO PAY TO USE ANY OF THE SOFTWARE ON TOP OF THE PRICE OF THIS COURSE?

Nah, we’ll be using Google’s free software.

ARE YOU, LIKE, A GOOGLE REPRESENTATIVE?

I am a Google Analytics Certified Partner, but neither myself personally or my business brand is employed by or associated to Google LLC in any other way.

WHAT IF I DECIDE THIS ISN'T FOR ME. WILL YOU REFUND ME?

Since this isn’t an incremental course where the content is dripped, anyone can go ahead + just download the whole she-bang like SNAP! I’m not about to give {BOSS MODE METRICS} away for free – it’s too good! – so I can’t provide refunds on this purchase.
Plus you have a video preview on this page of what's inside that will help you see if it's a right fit for you.

However, if you have any questions, email them at hiya@lanielamarre.com and we can figure out together if this is right for you.

WHEN DOES BOSS MODE METRICS START?

Whenever the hell you want it to! This is a self-guided course so if you want to speed my fast-talking self up to 2x + fly through this? Go for it! Want to stroll through the content? Go for it! After all, you’re the boss… boss!

HOW IS THIS DIFFERENT FROM THE DASHBOARD BUNDLE?

THE DASHBOARD BUNDLE is a great starting point to using dashboards and to gain a general understanding as to how digital marketing campaigns are tracked.

BOSS MODE METRICS is the next step that is designed to help you map out the specific strategies and business models you're using to generate leads and make sales, such as application to memberships/services, self-liquidating offers, summit-hosting, joint ventures and more.

We also hone in on the value of your social media and search traffic - in leads and sales - as well as going more in-depth with your hiring and investing metrics to help you make better decisions with higher returns.

While THE DASHBOARD BUNDLE provides you with insight as to how data can serve you, BOSS MODE METRICS is a track-based, "choose your own adventure" approach to getting the specific insights you need tailored and customized to the ways YOU are marketing and promoting yourself.

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